So you’ve decided to venture into the world of digital marketing. As technology continues to change jobs and bring in new career opportunities, you’re looking at one of the biggest sought after job fields. According to Forbes, in 2019 it was observed that more than 70% of companies have either placed a digital transformation strategy or are currently working on it. This means companies at present are looking at doing away with traditional and archaic ways and are instead focusing on digitally transforming their companies. Marketing is one field that has undergone massive changes over the past decade. Growing up, we were used to telemarketers advertising their products over the phone or tv advertisements or even flyers. However, as technology progressed, our smartphones and social media quickly integrated with our lives and are now a major part of it.
Since companies are undergoing a digital transformation, the demand for jobs in the digital marketing field is high. If you’ve gone through job listing sites or LinkedIn Job search, you’ll see advertisements are calling out for social media executives, SEO specialists, graphic designers, and other relevant opportunities. As a school leaver or undergraduate looking for an internship, we know it can be confusing especially since you may be new to job hunting or deciding what works best with you. This is why we’ve compiled a list of possible jobs for you to check out in the digital marketing world.
Content Writer
By definition, content writers are the professionals that plan, research, and write engaging content that is published online. A common misconception about a content writer is that they only write blogs. Content writers are not limited to only blogs but also do the following;
- Content for social media posts
- Video scripts
- Official documents including pitch decks, etc.
- Copy for mobile and website applications
SEO and SEM Expert
Search engine optimization (SEO) refers to the practice of improving your quantity and quality of the traffic to your website through organic search results. This is often done by ensuring the website uses proper keywords, has proper links to each page on the site, and other activities to improve the site’s rank. By definition, SEM is a form of internet marketing that promotes the visibility of a site on a search engine’s rank through organic means (SEO) and paid means (PPC). While many confuse it to be the same, they are different activities that work together for the same purpose.
An SEO expert is an individual that optimizes websites in order to achieve higher search rankings. To become an SEO expert, the following key skills are needed:
- Basic understanding of HTML
- Ability to find and identify high-level and low-level keywords
- Knowledge of latest SEO trends and changes in Google algorithm
- Excellent copywriting skills
An SEM expert is an individual who devises a strategy to improve the website’s search engine ranking through organic means and paid means. While they need to hone in their SEO knowledge as well, SEM experts must have a good understanding of using pay-per-click advertising and test different campaigns to see which gains the most visibility. Similar to an SEO expert, SEM experts must have a sound knowledge of latest trends in SEO and SEM, excellent writing skills, and tech-savvy.
Paid Media Expert
Paid media is when a company or individual pays to promote their content online through sponsored social media posts, display ads, video ads, paid search engine results, and other forms of promoted advertising. Paid media experts are the professionals that handle the day-to-day management of paid digital marketing. They devise strategic campaigns to ensure the success of the paid campaigns and are responsible for the growth of a company’s digital presence and success. Paid media experts’ responsibilities include;
- Devising budgets for paid media campaigns
- Overseeing the planning, research, development and execution of paid media campaigns
- Defining, measuring and evaluating relevant KPIs for paid media campaigns
- Maintaining and defining best practices for paid media. Also staying ahead with the latest trends and technology for paid media campaigns.
- Providing insights about campaign performance to relevant stakeholders
- Aligning goals and objectives of the company with the paid media strategies.
Social Media specialist
One of the most common and highly sought after talent, social media specialists are professionals that handle content on social media platforms. They are responsible for the creation and execution of posts across platforms such as Facebook, Instagram, Twitter, and as of recent Tiktok. Social media specialists may also oversee creative design, provide feedback on content created, and monitor insights to understand how to better perform on social media. While their main focus is garnering organic reach, social media specialists may also handle promotions on social media posts.
We hope this article provides you with clarity on the possible job opportunities if you wish to pursue a career in digital marketing. Stay tuned for part 2 of this article where we introduce more job roles that come under the industry!
